Facebook gains ground in Germany

12 May 2010

BERLIN: Facebook has become the most popular social network in Germany for the first time, according to figures from Nielsen.

The research firm reported that 12 million people in the country accessed Facebook in March 2010, an uptick of 200% when compared with the same period in 2009.

Overall, the average visitor to this platform spent almost 32 minutes browsing content, posting updates and engaging in other similar activities over the course of the month.

Stayfriends, another of Germany's premier Web 2.0 services, had seven million unique users, but registered a typical dwell time of just 21 minutes.

Wer-kennt-wen attracted 6.1 million netizens in March, with this group dedicating 2 hours 20 minutes to this site alone, Nielsen found.

StudiVZ had an audience of four million people, who surfed its pages for just 1 hour 37 minutes, totals that stood at 3.7 million and 2 hours in turn for MeinVZ.

Data sourced from Welt Online; additional content by Warc staff