The Financial Times Group is to merge its online ad sales department with those of its newspaper and magazine operations.
Leading the integrated operation is David Walsh, ad director of the group’s flagship daily, Financial Times. Under his aegis, Jane-Emma Peerless, ad director of FT Business, will head a separate team representing the FT Business division and FTYourMoney.com's advertising sales.
Says FT Group chief executive Stephen Hill: “Integrating their respective advertisement sales operations will further enhance our customer service by making it easier for advertisers to access the key audiences we can offer either online or via news stands.”
News Source: CampaignLive (UK)