16 October 2000

FCB Worldwide has strengthened its eastern European interests with the acquisition of leading Warsaw creative agency Ad Fabrika for an undisclosed sum. It will be merged with FCB Warsaw.

Five-year old Ad Fabrika has annual billings of $10 million and names among its clients Mercedes-Benz, Seagram and Lavazza.

Known henceforth as Ad Fabrika/FCB, the combined shop will be headed by FCB’s local managing director Piotr Dominiewski with Ad Fabrika's former owners and co-creative directors Robert Sieradzki and Andrzej Maruszeczko.

Observers believe that the key strategic factor in the Warsaw deal is Mercedes-Benz, which is said to have demanded that its German agency, Springer & Jacoby, build a pan-European network to service its business. To fund this expansion S&J recently sold 35% of its equity to FCB’s owner, True North Communications [WAMN: 11-Sep-00].

News source: Advertising Age - International Daily