Europe Succumbs to Toyota's Automotive Charms

19 February 2007

BRUSSELS: Toyota Motor's ambition to be the world's number one automaker received a boost last month as its new car registrations in Europe rose 21% in January, the European Automobile Manufacturers Association reports.

New versions of the Yaris and Aygo models together with an updated RAV4 SUV boosted the figures.

Meanwhile, the rise in Germany's sales tax, which came into effect at the beginning of the year, took its toll as new car registrations fell by 11%, hitting domestic automakers such as BMW, Volkswagen and DaimlerChrysler. Their January new-car registrations fell 1.1%, 2.3% and 3.8%, respectively,

Struggling General Motors was cheered by a boost from new versions of its Astra and Corsa models, while Italy's Fiat saw continuing strong sales of its Grande Punto.

Overall new-car registrations in Europe climbed to 1.29 million in January.

Data sourced from Wall Street Journal Online; additional content by WARC staff