Havas unit Euro RSCG Worldwide is to pool its manifold global healthcare shops into one network branded Euro RSCG Life.
The new grouping brings together 44 offices, almost 1,000 staffers, combined billings of $1.6 billion (€1.5bn; £1bn) and pooled revenues of $246 million.
Beneath the Euro RSCG Life umbrella will be agencies such as Robert A Becker Euro RSCG, Genecom, LM&P Westar Euro RSCG, Noonan Russo Presence Euro RSCG and Euro RSCG Healthview. Each will retain separate operations.
Leading the new group is chairman Sander Flaum (previously ceo at Becker) and chief executive Ron Pantello (formerly ceo at Healthview).
Data sourced from: New York Times; additional content by WARC staff