Euro RSCG Forges Greater China Unit

20 November 2003

Havas-owned Euro RSCG Worldwide is pooling its Chinese offices into a single operation.

The move -- part of Havas' global agency realignment -- merges the network's outpost in Hong Kong with its mainland offices in Shanghai, Guangzhou and Beijing. The resulting organisation, named Euro RSCG Greater China will share a management team and issue joint financial reports.

"It's time we recognise that Hong Kong is economically part of China," commented Euro RSCG's Asia Pacific ceo Vincent Digonnet.

In charge of the merged unit will be Mason Lin, the current Chinese ceo, who will take the same role at the Greater China group.

Data sourced from:; additional content by WARC staff