Emap Shutters FHM in US

15 December 2006

LONDON: UK media group Emap has pulled the plug on the US edition of its men's raunchy title FHM, thanks to "worsening" advertising conditions in North America and little prospect of improvement.

A company spokeswoman said FHM's US website would continue to be maintained, and the closure would not affect the magazine's thirty national editions elsewhere.

The US title posted a £1.7 million ($3.3m; €2.5m) loss on sales of £10 million in the six months through September. Even in the UK, where FHM is market leader, sales fell 25% in the half year through August.

Data sourced from Wall Street Journal Online; additional content by WARC staff