EchoStar Broadcast Buying Biz Up for Grabs

19 March 2002

Having recently lost two senior marketing executives, US satellite-TV operator EchoStar Communications is now looking for a new agency to handle the broadcast portion of its $60 million (€68m; £42m) media buying business after splitting with incumbent Carat in Los Angeles.

The company’s senior vp–marketing Ira Bahr and vp–marketing Mary Ferguson both left in the last month and have not yet been replaced.

Rumour has it that the departures may be linked with plans to make satellite market leader DirecTV (which EchoStar is in process of buying) the company’s brand name, although its corporate title would remain the same.

EchoStar is said to be talking to other agencies about the broadcast buying duties. The split with Carat – which reportedly came as a surprise to the agency – does not affect TPMG in Denver, which handles radio work, or creative shop Messner Vetere Berger McNamee Schmetterer/Euro RSCG in New York.

Data sourced from:; additional content by WARC staff