10 October 2000

Get Excited, a multi-million pound outdoor and print campaign for Excite UK will snap into gear tomorrow, aiming to build consumer awareness of the internet portal brand.

Created by Bartle Bogle Hegarty with media planning/buying via Walker Media, the campaign comprises four treatments, each focusing on a different individual dressed to reflect their passions: a scuba diver, female footballer and child, Japanese rocker and "superfly guy".

Running to the year end, the drive harnesses national and regional newspapers as well as posters. It will run in tandem with the current ‘Online advertising results made easy’ campaign in specialist marketing and new-media titles.

News Source: CampaignLive (UK)