EU Rattles Legal Sabre At Spanish Ad Excesses

08 May 2008

BRUSSELS: The European Commission has delivered an ultimatum to the Spanish government demanding that it swiftly reins-in television broadcasters who, the EC claims, flout advertising rules. 

EU commissioners say the twelve minutes per hour of ads and teleshopping is exceeded "regularly and by some margin" both by public and private TV companies.

Media commissioner Viviane Reding has now threatened to take Spain to the EU Court of Justice unless there is "urgent" action in the next two months.

She says that any other response would be interpreted as a lack of respect for the viewers and citizens.

Brussels has been complaining about TV ad levels in Spain since last July.

Meantime, Belgian authorities have been given a second warning for poor implementation in the Brussels region of "must carry" rules that require networks to air specified radio and TV channels and services.

Data sourced from multiple sources; additional content by WARC staff