01 July 1998

NEW DIRECT BANK Egg, the Prudential’s latest venture, well and truly scrambled the launch of its new trading Website on 11 October. The site went haywire within minutes of its switch-on, when potential customers were abruptly cut-off after only two minutes online - insufficient time even to complete the application form. Said an Egg spokesman, safely out of earshot of the chefs: 'It wouldn’t be a proper launch if everything went swimmingly to plan!' The chefs were still struggling unsuccessfully to unscramble the oeuf from the merde two days later.