01 July 1998

A UK PRESSURE GROUP, the Alliance for Electronic Business, which includes the Direct Marketing Association, learned yesterday that the EU has granted it ecu 330,000 (£235,000) towards the creation of a worldwide framework to guarantee the trading probity of approved companies. AEB members also include the CBI, the Computing Services and Software Association, and the Federation of the Electronics Industry. The Alliance says it will match the EU grant ecu-for-ecu by contributing staff to the project, named Emeritus. The initiative is also supported by partners in Belgium and Spain and was launched early in October in Ottawa, where the Canadian government and the OECD organised a conference to discuss an international system for the authentication, consumer protection and [inevitably] taxation of e-commerce.