Dutch Drinks Watchdog Renews TV Ads Ban

10 August 2006

MTV Networks channels aimed at Dutch youth will not be allowed to carry ads for alcohol, following the renewal of a ban by regulators.

The drinks industry-funded STIVA (Foundation for Responsible Alcohol Consumption) ban applies to MTV, Nickelodeon, The Box, TMF and Jetix and follows yearly research to assess the numbers of young people watching all public and commercial broadcasters in the market.

If a channel averages more than 25% of viewers under the age of 18, it cannot show alcohol ads.

Data sourced from mandmeurope.com; additional content by WARC staff