Draft to lead Warc Prize panel

22 March 2013

LONDON: Howard Draft, the executive chairman of the Draftfcb agency network, will chair the judges of the Warc Prize for Innovation 2013.

Draft will lead a distinguished panel of clients and agency leaders, which will be announced in full soon. This jury will award the $10,000 Prize to the best case study worldwide of effective innovation in communications.

Howard Draft has specialised in agency reinvention for three decades. During his tenure, Draft has grown into a global, fully integrated network operating under the Draftfcb banner, and with staff in 90 markets.

Draft describes himself as a serial entrepreneur, and argues that marketing today is "all about influencing in-control consumers in a multi-segmented, multi-tasking world".

"Draftfcb has always prioritized innovation - whether in our agency structure or our work," he added."Life and business are what you make of them, and I will be intrigued to see what the Prize entrants made of the challenge to explain and prove how innovative their work has been."

Carlos Grande, editorial director of Warc, added: "We're delighted that Howard Draft has agreed to be our Prize chair. This news underlines the importance of awarding a Prize to the most innovative marketers worldwide at a time when both clients and agencies are looking for new solutions to communications challenges."

The Prize is a truly global contest with entry being free, and open to submissions from any type of communications discipline or industry category. The winners will be announced in mid-June.

In recent years, the prize has been won by American Rom, a campaign for a Romanian chocolate bar, and "Building a pre-eminent green brand", a campaign for Sun Chips snacks.

Full details and the latest updates about the Prize are available on www.warc.com/prize, while related news can also be accessed on Twitter via the hashtag #warcprize.

Data sourced from Warc, Draftfcb; additional content by Warc staff