DoubleClick Doubleclicks on Grey Worldwide

15 February 2001

Multinational online ad specialist DoubleClick has tapped the New York office of Grey Worldwide to handle its global creative account, estimated value $20 million to $25m.

DoubleClick will continue to handle media as an inhouse function, although Grey siblings MediaCom and Beyond Interactive will respectively manage integrated planning and online work.

News source: Advertising Age - Daily Deadline