Dotcoms Boost Indian Ad Industry

28 November 2000

The Indian ad sector has grown 24.83% in the last year, according to research by industry publication A&M.

Buoyed by lavish media expenditure by dotcoms, agencies’ total gross income rose to Rs10.25 billion ($218.5 million) over the last twelve months.

Around half of the total spend goes on newspapers, while in television private broadcasters such as Star and Zee TV are beginning to attract more ad revenue.

The ad industry is still dominated by foreign networks. Hindustan Thompson, partly owned by J Walter Thompson, heads the billings league table, with Ogilvy & Mather, Rediffusion-DY&R and Young & Rubicam following up behind.

However, some observers have warned that the worldwide dotcom downturn could cut the ad industry’s growth to around 10–12% in the coming year.

News source: Financial Times