Disney Speaks to Kids in india

15 September 2006

MUMBAI: The Mouse House is making further inroads into the lucrative emerging market of India as it prepares to launch original, local language programs for children's television.

The Walt Disney company bought control of kids' TV channel Hungama for $30.5m (€24m; £16m) in July and paid $14m for a 14.9% stake in UTV Software Communications, Hungama's parent group.

Hungama is the second-most popular kids' channel in the sub-continent's one billion rupee-a-year ($21.5m; €17.1m; £11.8m) children's TV advertising market, currently dominated by Time Warner's Cartoon Network.

The Mouse House is working on two original, live action Hindi-language TV series to be shown on its Disney Channel, which together with Toon Disney reaches 30m Indian households via satellite and cable networks.

Data sourced from Financial Times online; additional content by WARC staff