MADRID: Disney Channel Spain is to begin broadcasting in July on free-to-air digital terrestrial TV, a first for the Walt Disney Company.
The experimental move out of premium cable media is expected to boost the appeal of DTT across the country plus the channel's audience figures - from the current two million to around 6m at launch.
Comments José Vila, vp and general manager: "This is not just important news for Disney Channel, but for the success of DTT in Spain.
"There is a big call for family-appropriate content and making Disney Channel available is an incredibly attractive incentive for families to make the switchover to DTT before the official date."
The Spanish government aims to finalise the transition from analog to digital-only TV in 2010.
The new business model could be copied elsewhere in Europe, but Disney has announced no plans to that effect as yet.
Data sourced from Financial Times online; additional content by WARC staff