Disney Inks South Korean Mobile Deal

25 February 2009

SEOUL: The Walt Disney Company is launching a mobile video-on-demand service in South Korea, teaming up with SK Telecom, the country's biggest mobile network, in a move seen as a step against online piracy in the country.

Under the terms of the deal – conducted under the auspice of the company's global sales arm Disney-ABC International Television – both Disney's films and TV shows will be available to stream on mobiles.

The company's content will initially be made available to around 55,000 SK Telecom subscribers, with movies expected to cost somewhere between 1,000 ($0.67; £0.46; €0.52) and 2000 won to view.

Robert Gilby, Disney-ABC International Television's Asia-Pacific svp and managing director, said the deal was both about finding "more attractive" business models and building legitimate services that consumers will turn to over illegal copies.

Alongside the deal with SK Telecom, Disney also shows its content via IPTV portals KT and SK Broadband, and offers video-on-demand through the Home Choice cable TV network.

Data sourced from Washington Post; additional content by WARC staff