Expenditure on direct mail in Britain jumped 8.5% year-on-year in the third quarter, underlining its increasing popularity as a marketing medium.
According to the Direct Mail Information Service, spend rose to £553.9 million ($866.8m; €869.5m) between July and September, while the number of items sent increased 7.7% to 1.21bn. Of the quarter's expenditure, 42% was allocated to postage, with the rest going towards production.
Financial services firms sent the most direct mail, posting 212 million items in the quarter. However, this represented growth of just 2.7%, far below the home shopping sector’s 17.2% surge to 143.9m.
Data sourced from: BrandRepublic (UK); additional content by WARC staff