Dior Pulls Stone Ads After China Crisis

02 June 2008

PARIS: French luxury fashion brand Christian Dior has pulled its China advertising featuring Hollywood superstar Sharon Stone after she offered her opinions on the Beijing authorities' actions in Tibet.

Stone suggested at the recent Cannes Film Festival that the earthquake in Sichuan province could have been a form of karmic retribution.

During a television interview she declared herself not "happy" about China's treatment of Tibet, adding: "And then this earthquake happened. And I said, 'Is that karma? When you're not nice that the bad things happen to you?"

Dior, mindful of China's vast potential market for its expensive products, and the nation's propensity for taking offence, distanced itself from the star's views.

A statement from the company read: "We just want our customers and fans to realize that her personal comments are not related to the company and of course we don't support any type of commentary that will hurt the feelings of our customers."

The Chinese state-run news agency Xinhua, spluttering with indignation, branded the actress "the public enemy of all mankind".

She in turn apologised via another statement via the Dior PR machine saying she would "wholly devote" herself to helping earthquake victims.

Data sourced from New York Times; additional content by WARC staff