Digital adspend trimmed in France

18 January 2013

PARIS: Digital advertising growth suffered a significant slowdown in France during 2012, with annual expenditure rising just 5% from the year before.

New analysis from Capgemini, a management consultancy, indicated that a net €2.7bn was spent on internet advertising by clients in France last year, Telecomparer reports.

By contrast, annual growth rates for 2011 and 2010 were 11% and 9% respectively, according to Capgemini.

These latest figures chime with Warc's International Ad Forecast, which estimates that internet advertising in France grew by 6.3% in 2012.

Harsh economic conditions, with flat growth recorded across last year according to official figures, has contributed to the spending slowdown.

The Capgemini data suggested marked variations in performance during 2012 for different types of online ads.

Display recorded 5% growth for the year, to reach €649m, while mobile was up 30% to €48m.

Search remained the largest single segment in 2012, rising 7% to €1.1bn.

Data sourced from Capgemini/Telecomparer/Warc; additional content by Warc staff