Diesel to Review Pan-European Account

12 January 2001

Fashion label Diesel is on the hunt for an agency to handle its multi-million pound pan-European account.

Agencies invited to pitch for the business include incumbent Paradiset DDB, France’s Devarrieuxvillaret, KesselsKramer in Amsterdam and Cave Anholt Johnson, whose founder Joakim Jonason worked on the Diesel account at Paradiset DDB before moving last October. Two London agencies are also involved but have not been named.

The review will commence at the beginning of February, and the successful agency will be expected to deliver ads in time for Diesel’s fall/winter season. Stefano Caputo, Diesel’s international advertising manager, is overseeing the process.

News Source: CampaignLive (UK)