Deutsch to Axe Boston Unit

12 June 2001

Ad agency Deutsch yesterday announced it is to close its Boston office on July 11, just one year after it was opened.

Deutsch will resign the only account held by the shop, the $3 million duties of web grocery service The agency is also attempting to find jobs for the doomed shop’s nine employees at its offices in New York and Marina del Rey, or elsewhere in the Interpublic Group.

Similar to other recent agency cutbacks, the reason given for the closure was “overall softness in the Boston marketplace and tighter economic conditions.” Deutsch added that it wanted to “put our resources behind other areas and opportunities that present higher growth potential.”

However, the closure may also be related to the forthcoming reorganisation of Interpublic [WAMN:30-May-01], which could see Deutsch partnered with large agencies in the region such as Hill, Holliday, Connors Cosmopulos or Mullen – an alliance of this nature would diminish the need for a Deutsch office in Boston.

“None of our current clients require a Boston presence, so there’s no need for us to have a partnership or anything,” insisted the agency. “If any of that changes, we would look into it.”

News source: New York Times