Detroit Fights Back, Seeks Sales Beyond US Shores

09 January 2008

DETROIT: Over the next four years Chrysler is is shooting for doubled international sales of cars and trucks - a key element in its strategy for a return to profitability.

According to international sales chief Mike Manley, the automaker will this year boost its dealer network in Russia and China in a bid to cash-in on the rapid growth within these massive developing markets.

Says he: "This year, I will be traveling to a lot of dealer openings in not only Russia and China, but also the Middle East and Australia."

While ceo Rick Wagoner told Bloomberg TV earlier this week that he expects Chrysler's non-US sales to account for as much as 75% of overall sales within a decade, compared with the firm's present circa 58%.

  • Meantime, Ford Motor Company intends to invest $500 million (€340.5m; £253.77m) in the hope of doubling its automobile output in India.

    First on the production line will be an inexpensive small car designed to appeal to the nation's burgeoning middle class.

    In addition to India's increasingly affluent consumers, Ford also intends to expand its foothold there to create a new export hub from which to strike out at other developing-world markets.

    Data sourced from Wall Street Journal Online; additional content by WARC staff