Detroit Automakers Add to Time Inc Woes

24 January 2007

NEW YORK: The 289 layoffs at US magazine publisher Time Inc [WARC News: 22-Jan-07] can be blamed in no small measure on the struggling Detroit auto industry, which slashed print advertising by more than $100 million (€76.8m; £50.4m) last year.

TNS Media Intelligence estimates General Motors, formerly Time Inc.'s biggest advertiser, cut its spend by 29%, or $47.8m; DaimlerChrysler was equally aggressive, slashing spending from $93.5m million in 2005 to just $39.7m; Ford Motor Company's cut was the least draconian - down from $106.7m to $101m.

Data sourced from; additional content by WARC staff