Tokyo-headquartered Dentsu, the world’s fifth largest agency group, reported earnings up by 82.5% for the half-year to September 30.
Group net profit rose to ¥29,182 million ($241.2m; €239.0m; £152.5m) versus ¥15,977m in the same period last year.
The increase, however, owes more to the sale of Dentsu’s 20% holding in Bcom3 than it does to improvements in the network’s performance or in Japan’s advertising economy where Dentsu commands a 25% market share.
Despite predictions of a surge in ad revenues due to the soccer World Cup, profit before exceptional items actually fell by 24.9% to ¥23,564.51m.
As part of the Publicis-Bcom3 deal, Dentsu now owns a 15% stake in the enlarged group, which it hopes will boost its presently puny overseas business – currently generating just five per cent of total revenues.
Data sourced from: BrandRepublic (UK); additional content by WARC staff