Delta’s Song Set for April Début

31 January 2003

The new US budget airline planned by Delta Air Lines will take to the skies on April 15, according to details of the project released this week.

Branded Song, the discount operator’s maiden flight will be from JFK airport in New York to West Palm Beach, with 144 daily flights from the north-east to Florida planned by October. It will keep costs to a minimum by selling 70% of tickets – priced at $79 (€74; £48m) to $299 – via the web.

Unlike its European counterparts, the new budget carrier will offer in-flight entertainment, including satellite TV and interactive games.

Delta, America’s third largest airline, first unveiled Song in November in a bid to counter the post-September 11 downturn and compete with no-frills operators such as JetBlue and Southwest Airlines [WAMN: 21-Nov-02].

Data sourced from: Financial Times; additional content by WARC staff