Dell to Trial Stores in Two US Shopping Malls

25 May 2006

    AUSTIN, TEXAS - Dell Computer, which built its business selling PC's and other electronics directly to customers, is moving into a quasi-retail environment.
    It plans to open two mall stores this summer as a test, operating them as a hybrid of Dell's direct model and a conventional electronics store.
    Dell's products will be on display but the stores will carry no stock. Customers will order a PC, TV or printer online from within the store and the products will be delivered direct to the customer as if they had ordered via Dell's website or by phone.