Decline In Pan-European Press Readership Continues

30 April 2004

Readers across Europe continue to shy away from print media, according to initial results from the European, Media and Marketing Survey.

Full EMS details will be released in June but weekly and fortnightly titles have been the biggest casualties with average readership down 9% Europe-wide.

Monthlies are down 8% whereas dailies dropped only 3%. In-flight magazines were the only print sector which bucked the trend. Year-on-year readership rose 1%.

Television channels continue to make headway among business audiences. Weekly audience figures are up 12% and daily audiences 21%.

Data sourced from: Media Week (UK); additional content by WARC staff.