Deception Claims Force US Remington Ad Off-Air

16 December 2003

A US federal court has ordered a Remington Products TV commercial off the air while a rival takes the firm to court.

Norelco, a unit of Philips Electronics North America, claims ads for Remington's Titanium Microscreen Ultra razor are deceptive. A court in New York last week ruled that Norelco could make a case and issued a restraining order against the commercial.

The offending ad describes the product as "the world's only shaver with the sharpness of titanium-coated trimmer blades." However, Norelco argues the razor uses a compound called titanium nitride rather than the metal itself.

Data sourced from: New York Times; additional content by WARC staff