Decade Will See Asia's TV Spend Grow 6% Annually

23 October 2003

Global media network ZenithOptimedia reports that TV adspend across Asia grew 3% in real terms during 2002 and will better than double that to 5.2% in the current year.

Better yet, real annual growth over the ten years from 2002 will average 6.3%, predicts ZO, well ahead of the previous decade's 4.1%.

Not only does the region include two massive new tiger economies - China and India - but having survived a localized financial crisis in the late 90s, Asia has suffered far less from the current global downturn than North America or Europe.

In addition to the nations already named, other undeveloped markets such as Indonesia, Pakistan and the Philippines continue to grow. For all these economies, television advertising in particular is burgeoning.

Data sourced from:; additional content by WARC staff