Danone Splits $100m Worldwide Creative Account

03 May 2001

Paris-headquartered Danone Group has consolidated its global creative account into just two shops - Euro RSCG Worldwide and Young & Rubicam. The business, which incorporates all Danone brands, was previously spread geographically among a number of agencies, among them Grey, McCann-Erickson and Euro RSCG.

Euro RSCG emerges with the lion's share of the business, estimated at around seventy-five per cent. Already the incumbent in certain European countries, Euro also gains the rest of the continent, including Eastern Europe, plus the USA, Latin America, Hong Kong and Great Britain.

Y&R will manage the account from its Paris office, focusing on biscuit brands across France, Spain, Benelux, Scandinavia, Russia, the Czech Republic, Argentina and Brazil.

The consolidation review was limited to the two successful networks, according to insiders.

News source: AdWeek.com