Dannon Reviews $40m Media Duties

19 July 2001

US yoghurt manufacturer Dannon – part of French foods conglomerate Danone Group – is reviewing its $40 million US media duties.

The account is currently split between The Media Edge in New York, which handles the bulk of the business, and MediaCom, responsible for out-of-home duties. Creative – currently split between New York trio Young & Rubicam, Grey and Messner Vetere Berger McNamee Schmetterer/Euro RSCG – is unaffected.

However, according to one insider the review could expand into a global media consolidation of all Danone’s brands.

News source: Adweek.com