DaimlerChrysler and Omnicom Walk the Walk With Global Media

18 July 2003

German-American auto giant DaimlerChrysler and Omnicom Group, currently the globe’s largest agency conglomerate, have jointly launched a new management unit to oversee media for all car and truck brands outside North America.

Branded the DaimlerChrysler Media Team, the fledgling will operate as a unit of Omnicom media company Da Vinci, charged with coordination of media planning and buying strategy across five continents.

It will liaise closely with the automaker’s existing media networks – Omnicom owned OMD and WPP Group’s Mediaedge:cia.

Data sourced from: AdAge.com; additional content by WARC staff