01 February 1998

Call centre specialist Interactive Media Services (01132 428428) has introduced a new service for high-volume inbound campaigns. The Call Forwarding system enables callers to opt either for an automated or personal response, depending on whether they have a simple information request, or wish to make a direct purchase. For the former, they choose the automated option; for the latter, a live operator is on hand to guide them through the sale. The dual system boasts 2,500 lines and is designed for the DRTV market and other campaigns generating high levels of response. It claims to avoid the lost call and call-queuing fiascos that have bedevilled so many past campaigns.