In a bid to exploit the success of its Mail on Sunday womens’ supplement, You, the Daily Mail & General Trust plans a September launch for an internet clone,You.co.uk. Like its hard-copy ancestor, this will target women in the 29-45 age group.
Insiders believe the move could mean the end of the road for DMGT’s ailing Charlottestreet.com, despite a recent makeover that followed the site’s £10 million launch last year. Charlottestreet’s target audience mirrors that of You, although it has failed to make much impression on its target market.
You.co.uk will go live next month in relatively low key style, with a full launch and support advertising campaign in October.
News Source: CampaignLive (UK)