DDB Italy Names New Chief

06 March 2008

ROME: Erstwhile head of Leo Burnett Group's Rome office, Daniele Peccerillo has been appointed ceo of Omnicom's DDB Group Italy.

Rah-rahs DDB Europe president Michael Bray: "Daniele's work with multinational clients coupled with his understanding of all marketing disciplines make him the ideal candidate to lead the accelerated growth of DDB Italy." 

The agency will take responsibility for the Algida ice cream brand, part of a recent Unilever business win for DDB Worldwide.

Data sourced from M&M Europe; additional content by WARC staff