26 June 2000

Following on from last week’s awards in the press/print and online advertising categories [WAMN, 21-Jun-00], the 47th annual International Advertising Festival in Cannes, France, awarded the coveted television and cinema Grand Prix accolade to Anheuser-Busch/Budweiser’s Whassup campaign, created by the Chicago office of DDB Worldwide.

The winning campaign comprises five different commercials centering on a group of friends who repeat the greeting "Whassup" in a variety of intonations and situations.

In the same category, twenty-five Gold Lion awards were handed out – ten to US shops. Wieden & Kennedy in Portland, Oregon, won four for work for AltaVista, Nike and Stamps.com, while Cliff Freeman & Partners in New York and the NY office of Publicis-owned Fallon Worldwide, each collected two.

Twenty-nine Gold Lions were awarded in the print/poster category, with British agencies leading the field with eight Lions, followed by French shops with six. US agencies won two – one for a Sports Illustrated campaign by Fallon’s Minneapolis office, and a pro bono campaign for the Virginia Holocaust Museum by the Interpublic-owned Martin Agency in Richmond, Virginia.

As already reported [WAMN, 21-Jun-00], the two Grand Prix Cyber Lion awards went to AgenciaClick of Sao Paulo, Brazil and Framfab in Copenhagen. The sole US Gold in this category agency was taken by ZeniMax Media, Rockville, Maryland., for its Vir2L Technology campaign.

News source: New York Times