Creatives have a taste for food and drink

28 December 2009

Christmas might be the traditional period for over-indulgence, but Warc's creative agency subscribers seem to have displayed an appetite for fatty foods and alcoholic drinks all year long.

The download habits of this group during 2009 were dominated by campaign case studies for fast food, confectionery, beer, whisky and ice cream.

The US Grand Effie-winning Burger King Whopper Freakout led the field, describing Crispin Porter + Bogusky's spoof celebration of the iconic burger's 50th anniversary.

This was washed down by second-placed Heineken Dos Equis, another campaign recognised at the Effies, which saw an also-ran Mexican beer brand given a premium makeover.

Johnnie Walker's Keep Walking, which took the Grand Prix at the IPA Effectiveness Awards in November 2008, also made the top ten, with its story of how BBH repositioned the whisky brand on a global scale.

Close behind was the Cadbury Drumming Gorilla, designed to reinvigorate the company's flagship product, Dairy Milk, as was Häagen-Dazs' Save the Bees campaign, which associated the luxury ice cream with the welfare of honey bees.

Data sourced from Warc