Creata Inherits $500m McDonald’s Business Following Simon Scandal

30 October 2001

Illinois-headquartered Creata Promotions is the beneficiary of McDonald’s $500 million Happy Meal promotional account, removed from Simon Worldwide after the massive promotional fraud perpetrated by certain of its employees [WAMN: 22-Aug-01].

Australian-owned Creata has for many years managed McDonald's Happy Meals promo overseas. It will share the stateside business with HAVI-owned promo shop The Marketing Store.

Simon Worldwide, meantime, has been hit by McDonald's with a suit seeking damages in excess of the $20m allegedly stolen and the $15m cost of a post-scandal remedial campaig.

Neither McDonald's nor the shops involved would comment on the appointments.

News source: