Eight of the ‘upwards of a dozen’ shops returning questionnaires have made it into the second round of the $100 million agency review currently being conducted by the US Postal Service.
One of the octet is unidentified. The others are: Leo Burnett (Chicago), Arnold Worldwide (Boston and MacLean, Virginia), plus five shops resident in the Big Apple - Young & Rubicam, D'Arcy Masius Benton & Bowles, Grey Global, Foote Cone & Belding and Bates USA.
The USPS account is split into seven segments, of which four will be consolidated within a single agency. Currently, FCB handles direct marketing; Leo Burnett, corporate branding; New York shop Frankel, instore and point-of-purchase; and Grey Global’s MediaCom, media planning and buying.
All the contestants are expected to push their respective media units for that element of the account. Ethnic advertising, serviced by three New York agencies, is excluded from the review.
Data sourced from: AdWeek.com; additional content by WARC staff