ALL OF WARC
ALL OF WARC
Pinpoint the case evidence you need – search by industry, objective, media and more.
Case summaries showcasing leading brands achieving key marketing objectives.
Creative TV and video executions from the most innovative and market-leading brands.
Browse campaigns from the world's leading advertising and marketing effectiveness awards.
The latest from our annual case study competitions.
Rankings of the world's most effective agencies, advertisers and brands.
Industry Topic Pages
Shortcuts to the latest industry-focused information and insight.
Apparel & Accessories
Government & Non-profit
Household & Domestic
Media & Entertainment
Pharmaceutical & Health
Toiletries & Cosmetics
Travel & Tourism
Subject Topic Pages
Shortcuts to the latest information
and insight by subject area.
Overviews of leading brand owners, and guides to key issues and tasks.
Browse all articles, papers and case studies by subject.
Latest reports from Warc and trusted partners offering unique insights into current trends.
The driving forces behind consumer behaviour.
New developments for industries and sectors.
Strategic insight for the marketing of brands.
Media & Tech
Latest innovations in media and technology.
Insight and intelligence for countries and regions.
Daily coverage of key developments for marketers worldwide.
The Warc Blog
Insights, opinions and fresh new thinking from our team of bloggers around the world.
Advertising expenditure by medium in 80 markets, plus forecasts and media costs for key countries.
Key briefings from major conferences and events in the US, Europe and Asia Pacific.
Plan your schedule of must-attend events with our global calendar of conferences.
Review your contact details and public profile.
Choose and review which topics to follow.
Choose and review which brands to follow.
Your Email Updates
Select and manage the emails you receive.
Contact your dedicated Client Services Manager.
Put our research team at your service.
Today's Top Stories
Today's Top Stories
Wal-mart gets personal with shoppers
Euro online adspend up 11.5%
Category leadership vital in Indonesia
Mobile ad metrics questioned
Electronic Arts is most social brand
Indian attitudes to luxury alter
7 Day Round-Up
The Warc Blog
Consumer confidence falls in UK
LONDON: Consumer confidence levels are declining in the UK, dampening prospects of rising expenditure rates among shoppers.
GfK, the research firm, revealed its
of popular sentiment, drawing on a poll of 2,004 people, stood at –30 points in October, down by two points from September and the worst performance in six months.
Moreover, although the latest figures bettered the –32 points recorded in October 2011, GfK warned that an attitude of caution still remains discernible.
"Just as the economy moves out of recession consumer confidence dips again," said Nick Moon, GfK's managing director of social research.
"While the Olympics are thought to have boosted GDP in the last quarter, the late Summer boost in consumer sentiment has now faded. The government will be concerned that the economic bounce will follow a similar path and deflate during the Autumn."
When assessing their likely personal financial circumstances for the next 12 months, the panel yielded an average reading of –13 points, a five point drop since September, and three points behind the total logged in October 2011.
Upon being asked to appraise the wider economic situation over the same period, scores came in at –29 points. This compared with –27 points last month, and –31 points a year ago.
"The fragility of the recovery is underlined by the fact that people are more worried about their own financial situation over the next 12 months," Moon said.
"This certainly doesn't suggest there will be a spending boom on the back of the official emergence from recession."
Such figures, however, did constitute an improvement when measured against perceptions of the fiscal climates in the preceding 12 months, which stood at –53 points in the latest round of research.
Elsewhere, GfK's index covering the likelihood of making a major purchase, hit –33 points in October, off by a two points on a monthly basis and by one point annually.
Data sourced from GfK; additional content by Warc staff, 2 November 2012
UK adspend hits pre-recession levels
UK consumer confidence grows
Food and drink brands lead on Twitter
Content & Partners
Terms & Conditions
© 2013 Copyright and Database Rights owned by Warc