Consumer Electronics Drive Online Sales Increase

21 November 2000

The National Retail Sales Federation’s latest monthly index indicates soaring growth online of consumer electronics purchases, with October e-spend boosted to $4.4 billion compared with September’s $

The survey, conducted by Forester Research and Greenfield Online, reports that over sixteen million US households shopped online during October, with an average per-person spend of $268.

The greatest increase was in the consumer electronics sector with spend soaring 50% from $164m in September to $246m in October. Also hitting a new sales high was computer hardware, up 35% from $315m to $425m.

The monthly index is based on 5,000 responses sampled from an online panel during the first nine days of every month. The findings are weighted by product sector seasonality.

News source: Advertising Age - Interactive Daily