Consumers’ confidence in online products and services jumped five points in the three months since June, according to the Internet Confidence Index produced by Yahoo! and ACNielsen.
The quarterly report concluded that spending on the internet – expected to hit $16 billion in Q4 this year – is increasing principally because of purchases by ‘light’ web users (defined as those surfing less than once a day), as opposed to ‘heavy’ (daily) users.
However, both ‘light’ and ‘heavy’ surfers want similar things from e-commerce, such as information on products, comparisons with other retailers and a wide range of goods.
News source: Adweek.com