Commercial Radio Attracts More Listeners but Less Share – RAJAR

06 August 2001

Second-quarter figures released by RAJAR show commercial radio is continuing to expand its audience, though its listening share has fallen.

Commercial stations attracted an average total audience of 32.2 million listeners in Q2, up from 31.5m in the same three months last year. However, the share of listening dropped year-on-year from 47.2% to 46.6%, while the publicly funded BBC saw its share rise from 51.1% to 51.3%

Among commercial broadcasters, Virgin Radio increased its reach from 2.6m listeners in Q1 to 2.8m, though this is 100,000 fewer than last year. Capital FM also saw its audience reach 2.8m, a 100,000 rise from Q2 2000.

News source: CampaignLive (UK)