Colenso, Unilever top APAC rankings

15 September 2014

LONDON: Colenso BBDO, OMD Hong Kong and Unilever are among the top marketing organisations in the Asia-Pacific region, according to new data from Warc.

The rankings are based on the Warc 100 database, which tracks winners of effectiveness and strategy awards from around the world each year.

When filtering results to campaigns from APAC only, Colenso BBDO, based in New Zealand, scored 115.2 points to top the creative agencies list, ahead of WHYBIN\TBWA Sydney on 91.9. BBDO China was in third for the region on 85.1 points.

To compile the rankings, Warc tracked more than 1,700 winners in 75 different competitions, assigning points based on the awards won (for example, Gold, Silver or Bronze), then weighting those points based on the competition's rigour and prestige in the global industry.

Elsewhere, Unilever was the top-ranked advertiser for APAC, scoring 194.5 points, ahead of The Coca Cola Company on 177.8. All of the top five advertisers for Asia-Pacific are headquartered outside of the region.

In the raniking for individual brands, with Coca-Cola, McDonald's and Vodafone took the top three places in the APAC.

Omnicom Group led the holding companies list, beating WPP by almost 200 points. But, among agency networks, Ogilvy & Mather was ranked number one by a single point (398.8 to 397.6).

OMD Hong Kong was the number one media agency in APAC, while Colenso/Proximity New Zealand topped the digital agencies, both in APAC and globally.

Further discussion and analysis of the regional rankings are available here.

Turning to the global rankings, BBDO Worldwide and Omnicom were top agency network and holding company respectively. Meanwhile, the global brand and advertiser rankings were topped by Coca-Cola and Unilever.


In July, Warc released the Warc 100, a ranking of the world's 100 smartest marketing campaigns, which was topped by 'Vodafone Fakka', a campaign for Vodafone by JWT Cairo.

Data sourced from Warc