Coke Ups Indian Investment; Plans Another UK Water Launch

18 March 2008

NEW DELHI: Coca-Cola Company chairman/ceo Neville Isdell has pledged ongoing investment in India over and above the $250 million (€160.5m; £123m) already earmarked to expand one of the world's strongest emerging markets.

Coke veteran Isdell, who makes way for successor Muhtar Kent in the summer, told reporters during a trip to the subcontinent that the globe's number one soft drinks firm has "arrived in India. But we have not arrived at the level where we want to [be]".

He stressed the importance of the Indian market in Coke's overall strategy and added: "We are going to make it among the top 10 countries for Coke and then later among the top five."

He said India had been among the best performing Coke markets during 2007.

  • Meantime, Coke is hoping to break into the 'functional' water market in the UK, with the launch this summer of its Glacéau Vitaminwater brand.

    The company's last British water venture ended in the embarrassing withdrawal of its Dasani brand after it was revealed that the product emanated from south London's public water supply.

    Glacéau springwater will be available in six varieties, each containing nutrients. The UK market for this kind of bottled water grew 94% during 2007, according to the Britvic Soft Drinks Report 2008.

    Comments Coca-Cola GB marketing director Cathryn Sleight: "We believe that Glacéau Vitaminwater is a very special brand and will be as popular here, as it has become in the US since it was launched eight years ago."

  • Data sourced from The Times of India and; additional content by WARC staff