LONDON: Coca-Cola is the most valuable grocery brand in the UK, according to data released by consultancy Intangible Business.
It is valued at more than £1 billion (£1.87bn; £1.47bn), around double its nearest rival, Cadbury Dairy Milk chocolate.
The confectionery brand remains strong despite this summer's salmonella scare that resulted in the recall of one million products [WARC News: 28-Jun-06].
Breadmaker Warburtons came third, following 15% annual sales growth over the past three years. With the growing trend for convenience and healthy eating, the bakery sector is set to continue its upward trajectory, according to Intangible's report.
The top ten most valuable UK grocery brands are ...
- Coca-Cola: £1,057.3m
- Cadbury Dairy Milk: £523.8m
- Warburtons: £390m
- Nescafe Instant Coffee: £374.8m
- Hovis: £362.8m
- Lucozade: £358.9m
- Robinsons (fruit squashes): £326.9m
- Andrex: £302.5m
- Heinz Baked Beanz: £256.4m
- Pepsi: £247.8m
The consultancy says Coke's strength is down to its broad appeal and heritage but it warns the company is being hit by a consumer health backlash, allegations of human rights abuses and controversy over its close association with perceived US imperialism. Sales have fallen by 2% since 2003.
Data sourced from BBC Online; additional content by WARC staff