Coke Rated Top Global Brand for Fourth Year Running

25 July 2005

Coca-Cola has been named the world's top brand for a fourth consecutive year in a survey conducted by Business Week magazine and the Interbrand consultancy .

eBay, HSBC, Samsung, and Apple are among this year's top gainers in the annual ranking of The 100 Top Global Brands by dollar value.

The 2005 rankings recognize companies that focus ruthlessly on every detail of their brands, honing simple, cohesive identities that are consistent in every product, every market around the world, and every contact with consumers.

Those that lost the most ground this year include Sony, Morgan Stanley, Volkswagen, and Hewlett-Packard.

All but two companies in the top ten slot - Nokia of Finland and Toyota of Japan - are US-headquartered …

  1. Coca-Cola - $67.5bn (US)
  2. Microsoft - $59.9bn (US)
  3. IBM - $53.4bn (US)
  4. General Electric - $50bn (US)
  5. Intel - $35.6bn (US)
  6. Nokia - $26.5bn (Finland)
  7. Disney - $26.4bn (US)
  8. McDonald's - $26bn (US)
  9. Toyota - $24.8bn (Japan)
  10. Marlboro - $21.1bn (US)
To view the full Top 100 rankings and commentary, click here.

Data sourced from BBC Online; additional content by WARC staff